Consumer.ology (Record no. 51546)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01958cam a2200361 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 16204299 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250214152013.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100426s2010 mau b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2010015569 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781857885507 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1857885503 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn600992810 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| -- | BTCTA |
| -- | YDXCP |
| -- | BWK |
| -- | ZAD |
| -- | CDX |
| -- | MNW |
| -- | DLC |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Graves, Philip. |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer.ology |
| Medium | [electronic resource] : |
| Remainder of title | the market research myth, the truth about consumers and the psychology of shopping / |
| Statement of responsibility, etc | by Philip Graves. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Consumerology |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Consumer dot ology |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | Nicholas Brealey, |
| Date of publication, distribution, etc | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 226 p. ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Content Type Term | text |
| 337 ## - MEDIA TYPE | |
| Media Type Term | computer |
| 338 ## - CARRIER TYPE | |
| Carrier Type Term | online resource |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Understanding the unconscious mind : why we buy what we do but can't explain it -- Reading consumers : insights into the unconscious mind -- The consumer in context : environmental influences -- What consumers do : studying behavior -- The irrelevant consumer : questioning questions -- Relevant answers : questions worth asking -- Understanding the crowd : focusing on focus groups -- Consumer futurology : influencing innovation -- Gaining an edge : beyond market research. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Explains the folly of using market research to make corporate decisions, describing examples of expensive mistakes made by corporations from General Motors to Mattel, and offers organizations an approach to better understand their customers. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumers |
| General subdivision | Research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://drive.google.com/file/d/18NWJA-e2q0ZNOZFOqIehqWqrddXbQUSq/view?usp=sharing">https://drive.google.com/file/d/18NWJA-e2q0ZNOZFOqIehqWqrddXbQUSq/view?usp=sharing</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | eBooks |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | BSOP Library | Digital Library | 05/09/2024 | eB-00650 | 05/09/2024 | 05/09/2024 | eBooks |
