Marketing research (Record no. 51602)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02475cam a22003498i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 19540908 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250217134141.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170306s2017 nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2017007654 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292103129 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K., |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research |
| Medium | [electronic resource] : |
| Remainder of title | an applied approach / |
| Statement of responsibility, etc | Naresh K. Malhotra, Daniel Nunan, David F. Birks. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fifth Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | c2017. |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 1706 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 976 pages |
| 336 ## - CONTENT TYPE | |
| Content Type Term | text |
| Content Type Code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media Type Term | computer |
| Media Type Code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier Type Term | online resource |
| Carrier Type Code | nc |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Revised edition of Marketing research, 2012. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preface -- Publisher's acknowledgements -- About the authors -- Introduction to marketing research -- Defining the marketing research problem and developing a research approach -- Research design -- Secondary data collection and analysis -- Internal secondary data and analytics -- Qualitative research: its nature and approaches -- Qualitative research: focus group discussions -- Qualitative research: in-depth interviewing and projective techniques -- Qualitative research: data analysis -- Survey and quantitative observation techniques -- Causal research design : experimentation -- Measurement and scaling : fundamentals, comparative and non-comparative scaling -- Questionnaire design -- Sampling : design and procedures -- Sampling : final and initial sample size determination -- Survey fieldwork -- Social media research -- Mobile research -- Data integrity -- Frequency distribution, cross-tabulation and hypothesis testing -- Analysis of variance and covariance -- Correlation and regression -- Discriminant and logit analysis -- Factor analysis -- Cluster analysis -- Multidimensional scaling and conjoint analysis -- Structural equation modelling and path analysis -- Communicating research findings -- Business-to-business (b2b) marketing research -- Research ethics -- Glossary -- Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research |
| General subdivision | Methodology |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nunan, Daniel, |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Birks, David F., |
| Relator term | author. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://drive.google.com/file/d/1xblyPjPbTc-ffV0MmxhYCYUqldMXXsG9/view?usp=drive_link">https://drive.google.com/file/d/1xblyPjPbTc-ffV0MmxhYCYUqldMXXsG9/view?usp=drive_link</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | eBooks |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | BSOP Library | Digital Library | 05/10/2024 | eB-00708 | 05/10/2024 | 05/10/2024 | eBooks |
