Marketing research kit for dummies (Record no. 51603)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01648cam a2200385 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 16085435 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250217134221.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | co |g||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100204s2010 njua 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2010922048 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBB000514 |
| Source | bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 015453129 |
| Source | Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470520680 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 047052068X (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn495596446 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UKM |
| Transcribing agency | UKM |
| Modifying agency | OCLCQ |
| -- | ILC |
| -- | ORX |
| -- | BTCTA |
| -- | UVV |
| -- | YDXCP |
| -- | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lccopycat |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hyman, Michael R. |
| Fuller form of name | (Michael Richard) |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research kit for dummies |
| Medium | [electronic resource] / |
| Statement of responsibility, etc | by Michael R. Hyman and Jeremy J. Sierra. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hoboken, N.J. : |
| Name of publisher, distributor, etc | Wiley ; |
| Place of publication, distribution, etc | Chichester : |
| Name of publisher, distributor, etc | John Wiley [distributor], |
| Date of publication, distribution, etc | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 411 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. + |
| Accompanying material | 1 DVD-ROM (4 3/4 in.) |
| 336 ## - CONTENT TYPE | |
| Content Type Term | text |
| 337 ## - MEDIA TYPE | |
| Media Type Term | computer |
| 338 ## - CARRIER TYPE | |
| Carrier Type Term | online resource |
| 490 1# - SERIES STATEMENT | |
| Series statement | For dummies |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing research: learn it, live it, love it -- Surveys: a great way to research -- More methods to meet your needs -- Collecting, analyzing, and reporting your data -- The part of tens. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource provides you with the hands-on tools you need to identify, obtain, record, and analyze marketing data. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sierra, Jeremy J. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | --For dummies. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://drive.google.com/file/d/1JVBq4paY2Yzhtv7tFVV34ESFgQiwYX-r/view?usp=drive_link">https://drive.google.com/file/d/1JVBq4paY2Yzhtv7tFVV34ESFgQiwYX-r/view?usp=drive_link</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | eBooks |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | BSOP Library | Digital Library | 05/10/2024 | eB-00709 | 05/10/2024 | 05/10/2024 | eBooks |
