Organization strategy, a marketing approach / [by] E. Raymond Corey [and] Steven H. Star.

By:

Corey, E. Raymond

Contributor(s):

Star, Steven H [joint author.]
Harvard University. Graduate School of Business Administration. Division of Research

Publication details: Boston: Division of Research, Graduate School of Business Administration, Harvard University, c1971.Description: xi, 434 p.: illus.; 29 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0875840884

Subject(s):

Industrial organization -- United States -- Case studies
Marketing -- Management -- Case studies

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Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Shelving location	Call number	Status	Barcode
Books	BSOP Library	GC	HD70 C81 (Browse shelf(Opens below))	Available	00021730

"Based on a detailed examination of the organizational structures and processes in: IBM, Sears, Ford, General Electric, General Foods, Lockheed, Mobil, Monsanto, Du Pont, and Pfizer."

Includes bibliographical references.

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Organization strategy, a marketing approach / [by] E. Raymond Corey [and] Steven H. Star.

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