000			01958cam a2200361 a 4500
001			16204299
005			20250214152013.0
008			100426s2010 mau b 001 0 eng
010			_a2010015569
020			_a9781857885507
020			_a1857885503
035			_a(OCoLC)ocn600992810
040			_aDLC _cDLC _dYDX _dBTCTA _dYDXCP _dBWK _dZAD _dCDX _dMNW _dDLC
100	1		_aGraves, Philip.
245	1	0	_aConsumer.ology _h[electronic resource] : _bthe market research myth, the truth about consumers and the psychology of shopping / _cby Philip Graves.
246	3		_aConsumerology
246	3		_aConsumer dot ology
260			_aBoston : _bNicholas Brealey, _cc2010.
300			_aviii, 226 p. ; _c24 cm.
336			_atext
337			_acomputer
338			_aonline resource
504			_aIncludes bibliographical references and index.
505	0		_aUnderstanding the unconscious mind : why we buy what we do but can't explain it -- Reading consumers : insights into the unconscious mind -- The consumer in context : environmental influences -- What consumers do : studying behavior -- The irrelevant consumer : questioning questions -- Relevant answers : questions worth asking -- Understanding the crowd : focusing on focus groups -- Consumer futurology : influencing innovation -- Gaining an edge : beyond market research.
520			_aExplains the folly of using market research to make corporate decisions, describing examples of expensive mistakes made by corporations from General Motors to Mattel, and offers organizations an approach to better understand their customers.
650		0	_aConsumer behavior.
650		0	_aConsumers _xResearch.
650		0	_aMarketing research.
655			_aElectronic books
856			_uhttps://drive.google.com/file/d/18NWJA-e2q0ZNOZFOqIehqWqrddXbQUSq/view?usp=sharing
942			_2lcc _cEBK
999			_c51546 _d51546