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007 cr |n|||||||||
008 160412s2016 xx o 000 0 eng d
040 _aYDXCP
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019 _a946786949
020 _a9783847408918
_q(electronic bk.)
020 _a3847408917
_q(electronic bk.)
020 _z3847407724
020 _z9783847407720
035 _a1282736
_b(N$T)
035 _a(OCoLC)946548647
_z(OCoLC)946786949
037 _a22573/ctvdcd6ch
_bJSTOR
050 4 _aHF5415.32
072 7 _aBUS
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072 7 _aBUS
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072 7 _aBUS
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082 0 4 _a658.8342
049 _aMAIN
100 1 _aHackett, Paul M. W.
245 1 0 _aConsumer psychology :
_ba study guide to qualitative research methods.
260 _a[Place of publication not identified] :
_bBarbara Budrich,
_c2016.
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _adata file
_2rda
505 0 _aConsumer Psychology: A Study Guide to Qualitative Research Methods; Book Sections; Detailed table of contents; Preface; Synopsis of Chapters; Section 1 -- Planning the Research Project; Chapter 1. What are Qualitative Research Methods in Qualitative Consumer Psychological Research?; Chapter 2. Using a Mapping Sentence to Manage a Consumer Research Project; Chapter 3. Research Ethics; Section 2 -- Approaches to Qualitative Research Methods in Consumer Psychological Research; Chapter 4. Projective Techniques; Chapter 5. Focus Groups; Chapter 6. In-Depth Interviews; Chapter 7. Ethnography.
505 8 _aChapter 8. NetnographyChapter 9. Visual Ethnography; Chapter 10. Artefacts; Chapter 11. Archives; Chapter 12. Journals and Diaries; Chapter 13. Autoethnography; Section 3 -- Practical Procedures; Introduction; Chapter 14. Projective Techniques; Chapter 15. Focus Groups; Chapter 16. In-Depth Interviews; Chapter 17. Ethnography; Chapter 18. Netnography; Chapter 19. Visual Ethnography; Chapter 20. Artefacts; Chapter 21. Archives; Chapter 22. Journals and Diaries; Chapter 23. Autoethnography; Section 4 -- Writing and Analysing a Research Report.
520 _aThis book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.
590 _aMaster record variable field(s) change: 072
650 0 _aConsumer behavior
_xResearch
_xMethodology.
650 0 _aConsumers
_xPsychology
_xMethodology.
650 0 _aConsumers
_xResearch
_xMethodology.
650 7 _aBUSINESS & ECONOMICS
_xIndustrial Management.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xManagement.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xManagement Science.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xOrganizational Behavior.
_2bisacsh
650 7 _aConsumers
_xResearch
_xMethodology.
_2fast
_0(OCoLC)fst00876430
650 7 _aBUSINESS & ECONOMICS / Consumer Behavior
_2bisacsh
655 4 _aElectronic books.
776 0 8 _iPrint version:
_aHackett, Paul M.W.
_tConsumer psychology.
_d[Place of publication not identified] : Barbara Budrich, 2016
_z3847407724
_z9783847407720
_w(OCoLC)934196719
856 4 0 _3EBSCOhost
_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1282736
938 _aEBL - Ebook Library
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938 _aEBL - Ebook Library
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938 _aEBSCOhost
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938 _aYBP Library Services
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994 _a92
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999 _c51828
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